Advertising display-stand.



G. J. & W. M. DOBRING.

ADVERTISING DISPLAY STAND. APPLICATION rILn'D 13110.20, 1912.

3,069,?'?& Patented A g. 12, 1913.

2 SHEETS-SHEET 1.

G. J. & W. M. DOERING.

ADVERTISING DISPLAY STAND.

APPLICATION FILED DEC. 20, 1912.

Patented Aug. 12, 1913.

2 SHBETBSHEET 2.

ran sear rnrninr @FHQE.

CHARLES J. DOERING WILLIAM E. DOEBING, OF CINCINNATI, OHIO.

envnarrsme mamas-same.

Specification of Letters Patent.

Ohio, have invented certain new and useful Improvements in Advertising Displaytltands, of which the following is a specification.

Our invention relates to an advertising display stand.

- erably,

One of the objects-of the invention is to. provide a stand, preferably formed terraced or step-like display of card-boar or metal, adapted to be knocked down into fiat 0! Shipping form and to bereadily formed up into the desired structure.

Another object of the invention is to provide such a stand, comprising a step-like series of units, of such characteristic that an individual unit may in itself constitute a display stand.

Another object of the invention is to provide the unitwith an upwardly and rearwardly inclined display shelf, the rear wall of the lowest unit forming the front wall of the next higher unit, and so on, producing the terrace-like characteristic, adapted to display in an attractive manner, in different planes, a series of articles. Prefone of these units is formed integrelly from a flat blank, suitably shaped and scored.

The features of the invention are more fully set forth in the description of the accompanying drawings, forming a part of this specification, in which p Figure 1 is a plan view of a blank for forming one of the units of the display stand. Fig. 2 is aperspective view of the blank of Fig. 1 when formed. Fig. 3 is a central vertical section transversely through Fig. 2. Fig. 4 is a perspective View of the terrace-like display stand comprising a plurality of units. Fig. 5 is a plan view of the structure of Fig. 4, flatly collapsed, with folding lines indicatedby a dotted line.

In Figs. 2 and 3, 1 represents the front wall and 2 the rear wall of the elemental orunit display stand. It will be noted that the front wall is relatively low and the rear Wall relatively high. 3 represents the sidev Application filed December 20, 1912. was no. 737,853.

walls hinged or foldably connected respectively to the front and rear walls, the upper edges 4 being rearwardly and upwardly in- .clined constituting a support for the display shelf, and the inclination defining the:

angle of the display shelf. Preferably, the rear wall is'upwardly projected beyond the upper corners of the inclined edges & to

Patented Aug. 12,1913.

constitute an advertisin panel 5. 6 represents the display shelf ormed by upwardly extending the front wall 1, the shelf section and front wall section being defined, preferably, by the sectional scored folding lines 7, enabling the shelf or extension to be rearwardly and upwardly inclined so as to rest against an upper portion of the rear wall 2,

the rear edge of said extension 6 having a tongue 8, detachably interlocking with the slot 9, formed in the upper portion of the rear wall 2, in a plane coincident with the upper corners of the inclined top edges t of the side Walls. It will be understood that the area of the shelf 6 is equal to the area defined by the four walls, forming a sort of a cover for the hollow structure. 10 represents the retaining ledge at the lower edge of the shelf 6. Preferably, this is formed by the sectional cuts 11, intermediate the sectional folding lines 7 so that when the shelf or extension is bent rearwardly from the front wall, the series of projections-12 are left standing upright from the upper edge of-the front wall, constituting a seriesof ledges extending entirely across the front wall, which serveto keep the articles from sl'lppin off of the inclined display shelf.

When t e extension 6 is rearwardly bent it rests upon the inclined edges 4 of the side walls while its rear edge is detachably connected to the upper portion of the rear wall by means of the tongue 8 and slot 9. The preferred form of blank is shoa ii in Fig. 1, in' which dotted lines 13 represent the scored or folding lines defining the rear wall section 2 relative to the side wall-sections 3. 14 represents the scored folding lines defining the front wall 1 relative to the right hand side wall section 3, scored lines 15 defining the left hand side wall section 3, relative to the pasting strip 16, which is to be secured to the right hand marginal edge of the front wall section 1, thus forming a hollow rectangular structure when the blank is appropriately folded along said scored lines, the fold or bending of the section 6 along the scored lines 7 constituting the display shelf detachably supported by the upper-portion of the rear wall section 2.

It is to beunderstood that a series of elemental display stands of successive heights maybe combined to constitute the terrace or step-like structure, shown in Fig. 4. In this latter embodiment of the invention, the rear wall 2 of the lowest unit constitutes the front wall of the next succes- 'sively higher unit, while the rear wall 17 of the second step constitutes the front wall of the third or highest unit of the series, the rear-wall 18 of the third unit representing the maximum height of the ultimate structure, with the display panel 19 overtopping the terraces or display shelves r 6-66666. It is, of course, understood that-the lower shelf 6 is. formed from the extension of the front wall 1, the next higher "shelf 66 of which is formed from the extension of the rear wall 2 of the low-- est unit, and the upper shelf 666 is formed from the extension of the wall 17, which is the rear wall of the intermediate and the front wall of the highest terrace. The rear edge of shelf 6 is detachably connected to wall'2, the'rear edge ofshelf 66 is detachably connected to wall 17, and the rear edge of shelf 666 is detachably connected to the ultimate rearwall 18. The side walls 3' of' the lowest unit are hinged to vfront and rear walls 1, 2, the side walls 33 .of the second terrace are hinged to walls 2 and 17, said side walls 33 being a step higher than side walls 3, while the side walls 338 of the highestterraoe are rela- 'tively a step higher than walls 33 and are hinged to the walls 17, 18. The retaining ledges for the step-like series of display shelves are preferably formed, as indicated in the description of the first three figures of the drawings, so as to constitute the tier of ledges 12, 22, 44, shown in Fig. 4. The folding lines, representing the hinge-like connections respectively, between the side walls and the front and rear walls of the step-like units, enable the entire structure .to be flatly collapsed when the shelves 6-66666'are respectively detached from their supporting walls, as indicated in Fig.

5, one unit collapsing flatly upon the next successive higher unit, the folding bein preferably in alternative direct-ions, whic enables the walls to be flatly collapsed upon the ultimate rear wall 18 within the smallest compass. This makes a cheap and attractive display stand, adapted to lend itself expediently to advertising purposes, enabling the provision of a single stand or a step-like series of stands, constituting a unitary structure, either the elemental stand orthe terrace formation being easily reduced to knock-down vor fiat shipping condition, and easily formed up into the de-' sired display medium, which is a hollow rectangularstructure, not easily upset, and capable of supporting and attractively displaying articles at an inclination to the line of vision.

Having described .our invention, we claim 1. An advertising display stand formed of a folding paste-board blank, comprising a relatively high rear wall, a relatively low front wall, and two side walls having upper edges sloping downwardly from the rear wall to the upper edge of the front wall, said walls being relatively hinged together for collapsing the structure, a display shelf hinged to the upper edge of the front wall, and inclined to rest upon the sloping edges of the side walls, means for detachably connecting the upper edge of the shelf to the upper portion of the rear wall, and a retaining ledge formed on the upper margin of the front wall projecting above the lower edge of the shelf.

2. A hollow four-sided collapsible display stand formed of a folding paste-board blank,

comprising a relatively high and relatively low rear and front wall, side walls having downwardly and forwardly sloping upper edges defining the angle of the display shelf, an integral extension of the front wall bent over to rest upon the upper edges of the side walls, the rear edge being supported against the rear wall to constitute a forwardly inclined'display shelf.

3. An advertising display stand formed of a folding paste-board blank comprising a tier of dis lay units, each unit comprising a relatively igh rear wall, a relatively low front wall, twoside walls having upper edges sloping downwardly from the rear to the front wall, an inclined shelf supported on the slopin edges of the side walls, said shelf being ormed' of an integral extension of the front wall bent rearwardly therefrom, cuts defining a retaining ledge for the lower edge of the shelf, a detachable connection between the rear edge of the shelf and a portion of the rear wall, the rear wall of the lower unit forming the front wall of the next succeeding unit of the tier, the said walls being relatively hinged together enabling the entire tier structure to be "001- lapsed to knockdown form.

4. A collapsible paste-board display' stand comprising relatively high and relatively low rear and front walls, and side walls with forwardly and downwardly inclined edges, said side walls being hinged in relation to' the rear and front walls, the front wall being formed witha hinged, integral extension folding rearwardly upon the up per edges of the side walls and secured to the rear wall constituting a display shelf, the shelf being defined relative to the front Wall by scored folding lines and inregular cuts providing a portion of the upper edge of the front Wall extending above the lower edge of the shelf.

In testimony whereof we have herennto set our hands.

CHARLES J. DOERING; WILLIAM M. DOERING.

Witnesses:

OLIVER B. KAISER, CLARENCE B. FOSTER. 

